Tech and Web NEWS
Short review on Microsoft-Yahoo Deal and Bing 2.0
By Amarendra Bhushan for CEOWORLD Magazine Updated:September 11, 2009
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Microsoft Corp. and Yahoo! Inc. have been asked by the U.S. Justice Department for more details on a proposed Internet-search partnership. The companies expect to be asked about their search-engine investments, ad pricing and product plans.
The outcome will shape the future of the market for Internet search ads.
Under the partnership, signed in July, Yahoo will use Microsoft’s Bing search engine on its Web sites. Yahoo will sell ads that appear next to Web-search results, with the companies splitting the revenue.
Microsoft expects to be asked to disclose its spending on Bing to ensure the company made enough investments to create a viable product.
How the companies’ online-ad auctions operate and what might happen to prices as a result of the combination.
In another news, Twitter has been full of messages about Microsoft’s coming upgrade of their Bing search engine. Most messages suggest a release this fall with some suspecting a release as early as the coming week.
“Bing 2.0, out this month, has some exciting new features. Imagine seeing maps plus pics from the neighborhood of a restaurant to try,” Monte Enbysk, senior editor at Microsoft Office Live, wrote.
Bing + silverlight in maps = amazing !!
Some tweets said that could come as early as next week, while others predicted sometime this month.
“Saw the demo of Bing 2.0, super impressive! Watch out its release next week!!” tweeted Sushil Choudhari, a software design engineer for Microsoft.
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