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Verizon unveiled the Samsung Newest AMOLED Messaging Phone Rogue

By Amarendra Bhushan for CEOWORLD Magazine Updated:September 9, 2009

Verizon Wireless has introduced two new Samsung slider phones, the Rogue, which features a 3.1-inch touchscreen, and the lighter-featured Intensity, which, in red, is free with a two-year contract.

The Samsung Rogue boasts a 3.1-inch touch AMOLED screen with a full-QWERTY slide-out keyboard. If the Rogue is anything like Samsung’s other AMOLED messaging phone, the Impression on AT&T, expect a bright screen with clear details and crisp animations. The Rogue also has a 3-megapixel camera, microSDHC support and a 3.5-mm headphone jack.

The Samsung Rogue comes in a bronze and black color combination, and features a 3.1-inch WVGA (800-by-480-pixel) touch screen and a four-row QWERTY keyboard. It also has a 3-megapixel camera with a flash, built-in photo editing, a microSD slot, and an Office document and PDF viewer.

“The demand for Internet browsing and applications is growing by leaps and bounds,” said Yankee Group analyst Andy Castonguay. In the second quarter, data revenue made up 29.3 percent of total Verizon Wireless service revenue, up from 24 percent a year earlier. Data was 28.7 percent of rival AT&T’s service revenue. However, voice plans will continue to make up a majority of mobile-operator revenue for the forseeable future, Castonguay said.

The required data plans for the Rogue are different from the $29.99 unlimited-data plan for smartphones, which isn’t available on the new phone. Instead, for $9.99, Rogue users will get 25MB of data usage per month, and for $19.99 they will get 75MB. The plans were designed specifically for Enhanced Multimedia Phones, which consumers will want to use for data but not as heavily as smartphones, which have push e-mail and downloadable third-party applications, said Verizon spokeswoman Brenda Raney. Based on the Rogue’s features and what Verizon has learned about its subscribers’ data use, the carrier believes these plans will be adequate, she said.

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