Magazines sales drop- harder for magazines to attract advertisers

Newsstand sales of US magazines fell 12% in the first half of this year compared with the same period in 2008.

Combined circulation for 521 consumer magazines such as Conde Nast’s Vogue and Washington Post Co.’s Newsweek dropped to 339.6 million copies.

Magazine publishers want to be able to promise advertisers a certain circulation. If it’s volatile or falling, they have less ability to get the amount they need to survive.

The figures came from 521 magazines that gave circulation numbers for both years. The total circulation of those titles stands at roughly 340 million.

Of the top 25 magazines listed, Playboy took the biggest beating. Down 9.16 percent to 2.4 million magazine sales each month, I guess the articles aren’t as good as they used to be.

Here are the top newsstand sellers for the first half of 2009, based on average single-copy circulation:

1. AARP the Magazine — 24,554,819 (up 2.77 percent)

2. AARP Bulletin —
24,305,715 (up 0.24 percent)

3. Reader’s Digest — 8,158,652 (down 3.4 percent)

4. Better Homes and Gardens — 7,634,197 (down 0.22 percent)

5. National Geographic —
4,708,307 (down 6.97 percent)

6. Good Housekeeping — 4,630,397 (down 0.82 percent)

7. Woman’s Day — 3,933,990 (up 1.48 percent)

8. Family Circle — 3,932,510 (up 0.93 percent)

9. Ladies’ Home Journal — 3,842,791 (down 0.04 percent)

10. AAA Westways — 3,831,215 (up 0.28 percent)

11. People — 3,615,858 (down 4.93 percent)

12. Game Informer — 3,601,201 (up 2.92 percent)

13. Time — 3,372,240 (down 0.5 percent)

14. Prevention — 3,312,624 (down 0.55 percent)

15. Taste of Home
— 3,302,601 (up 3.27 percent)

16. Sports Illustrated — 3,252,298 (down 0.27 percent)

17. TV Guide — 2,934,969 (down 10.36 percent)

18. Cosmopolitan — 2,907,436 (down 1.04 percent)

19. Southern Living —
2,840,241 (up 1.35 percent)

20. AAA VIA — 2,783,833 (down 1.44 percent)

21. Newsweek — 2,646,613 (down 3.32 percent)

22. Maxim —
2,537,130 (up 0.05 percent)

23. AAA Going Places — 2,521,974 (down 0.99 percent)

24. AAA Living —
2,458,902 (up 0.56 percent)

25. Playboy — 2,453,266 (down 9.16 percent)

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