Will Wright an American video game designer and co-founder of the game development company Maxis (now part of Electronic Arts), the creator behind top-selling videogame “The Sims,” is eyeing life outside the virtual world.
In April 2009 he left Electronic Arts to run “Stupid Fun Club”, an entertainment think tank in which Wright and EA are principal shareholders said he views himself as an “entertainment designer” rather than game maker and wants to create worlds crossing every spectrum of media. “We’re taking the idea that you can have a million people engaged not just in entertainment, but also have them creating huge amounts of content for other people to experience,” said Wright.
“The question is how can you transfer that to other fields besides games,” he added, while refusing to divulge the details of the project he is working on.
Will Wright’s greatest success came as the original designer for The Sims games series which, as of now, is the best-selling PC game in history.
Wright is working on new franchises that can go beyond games to the Web, mobile devices, and traditional Hollywood outlets like television and film.
Games designed by Wright
- Raid on Bungeling Bay
- SimCity 2000
- SimCity 3000
- The Sims
Will Wright has created a style of computer gaming unlike any that came before, emphasizing learning more than losing, invention more than sport. With his hit game SimCity, he spurred players to make predictions, take risks, and sometimes fail miserably, as they built their own virtual urban worlds. With his follow-up hit, The Sims, he encouraged the same creativity toward building a household, all the while preserving the addictive fun of ordinary video games.