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Newspaper ad revenue plummets!

By Amarendra Bhushan for CEOWORLD Magazine Updated:June 2, 2009

Everyday we’re seeing newspapers going out of business and yet the major media players think that consumers will eventually pay for news. If mainstream newspaper starts charging for its content, then they are likely to lose trying to repeat an outdated model. The alternatives to get your news free are almost infinite online.

US newspaper advertising revenue fell more than 28 percent in the first quarter of the year with both print and online posting declines.

Online advertising revenue declined 13.4 percent during the period to 696.3 million dollars.

Print and online advertising revenue were down 28.3 percent to 6.6 billion dollars during the quarter while classified advertising revenue alone declined by 42.3 percent during the period to 1.46 billion dollars.

Print advertising revenue fell 29.7 percent in the first three months of the year compared with the same period last year to 5.9 billion dollars, according to figures posted on the NAA website.

Classified advertising revenue dragged down results by plummeting 42.3% to $1.4 billion. Within the category, help-wanted was down 67.3%, real estate declined 45.5% and automotive fell 43.4%. In Q4 2008, classified advertising revenue fell 35%.

- Employment classified advertising skidded 67.4% to $205.4 million.

- Real estate classified advertising slumped 45.6% to $336.9 million.

- Automotive classified advertising swooned 43.4% to $332.8 million.

- National advertising slipped 25.9% to $1.1 billion.

- Retail advertising stumbled 23.7% to $3.3 billion.

- Other classified advertising slid 16.5% to $587.7 million.

- Print ad sales declined 29.7% to $5.9 billion

- Online sales, 13.4% to $696.3 million

- Classifieds, 42.3% to $1.5 billion

- Ad sales collapses 16.6% to $37.8 billion in 2008. The worst decline ever.

- 2009 revenues will likely come in lower than $30 billion, less than they did in 1987

- Employment advertising shrank 67.4% to $205.4 million

- Real Estate, 45.6% to $336.9 million

- Auto, 43.4% to $332.8 million

- National campaigns, 25.9% to $1.1 billion

- Retail, 23.7% to $3.3 billion

- “Other,” 16.5% to $587.7 million

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