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Social Networking- An important business tool

I feel that social networking is becoming an important business tool for strategic marketing plan. Social media sites can definitely assist businesses obtaining better search engine ranking as they convey the message of the advertisers to the public for mass appeal.

This aspect benefit the site’s over all business strategy. Few of the popular social networking sites which can help commercial interests are Facebook, Digg, Technoratti, My Space, Youtube and many such. Most of these sites are user generated adding news items, stories, actual incidents and products that may be of interest to the greater community.

Facebook, however, is more geared toward people wanting to maintain contact with their acquaintances rather than for commercial or publicity intentions.

These days one finds Facebook becoming a popular tool for business purposes. Similarly, Twitter is increasingly popular with its micro blogging concept. All of these sites generate sales and promote services by attracting more traffic to the web site.

Marketing strategies have considerably assumed different dimensions during the past few years. Nowadays, customers and prospects have over all control of themes, hence, they are searching for profitable prospects on-line. So if you or your product is not advertised on the Internet, you are left out of the game.


Contemplate the various lead generating activities such as search marketing engine, e-mail and social networking. The targeted groups are the potential buyers as long as the advertisers maintain a social relationship with them through the networking sites. Thus, social networking with friends and families issists in enhancing a sense of security as well as the social worthiness of the user.

Editorial Staff: By Mandira Banerjea (

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About the AuthorProfessional

CEOWORLD Magazine, the world's leading business and technology online magazine written strictly for CEOs and forward-thinking high-level executives at companies around the world. ( )

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