Twitter only shows a 40% user retention rate
Twitter may be the top social networking buzz word these days, but if your business is looking to make an investment to reach potential customers through the medium some new, just released figures may make you think twice
Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. The research was conducted by Nielsen Wire.
As a way to compare, both Facebook and MySpace show a user loyalty rate of around 60%.
The statistics seem to bear out that more multi facited networking sites like MySpace and Facebook retain a good portion of their users who visit over and over again. Twitter, which is pretty much a one dimensional concept that only allows users to communicate in short messages has limited retention. Read other article Should CEO’s give credence to Twitter?
Many corporations are saying that Twitter must become an essential component of their marketing outreach, but the statistics seem to be saying otherwise.
Editorial Staff: By Jeff Bressler (email@example.com)