Trends and Profile NEWS

Have your online ads judged by Sifter

By Jeff Bressler for CEOWORLD Magazine Updated:May 1, 2009

A new up and coming social bookmarking site that is setting its sites on the popular Digg is called Mixx. While Mixx does not generate anywhere near the traffic that Digg does, it is becoming more recognized and a good alternative to that site.

The reason I bring up Mixx is because I just took a look at a new internet advertising tool they launched called Sifter. With Sifter advertisers can submit ads and have “elite” members of the Mixx social community decide just how effective these pieces are.

Elite Mixxer’s rank the overall content on an ad on a scale of one to five, and provide qualitative, private feedback about their likes and dislikes. Marketers then receive raw data and a report detailing the gender breakdown of the people who voted, age distribution and a snapshot of their top interests. The highest-rated creative piece is then selected to appear in various high profile positions across Mixx, and the marketers use the data from the test to determine broader implementation of the creative content.

This is also a money-making tool for the folks at Mixx. Companies pay Mixx to place different types of creative like banner ads, new product designs, movie trailers, etc. and get the feedback, which can not only be helpful when advertising on Mixx, but can help them improve ad performance when they advertise anywhere else on the web. Advertisers like Clorox have already taken advantage of the Sifter.

Sifter is in essence the revenue arm for Mixx. So many socially oriented websites have used investor dollars to create some really cool places to interact. The problem is, running these sites become so cost prohibitive as they grow in popularity that a solid business plan to create revenue has been overlooked. Just look at two of the biggies You Tube and Flikr and see what popularity does to there bottom lines to the negative.

Anyway, go take a look at Mixx at www.mixx.com and check out their Sifter feature.

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Editorial Staff: By Jeff Bressler (news@ceoworld.biz)

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