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Google AdWords charges $30,000 in 24 hours.

By Jeff Bressler for CEOWORLD Magazine Updated:April 30, 2009

I have nothing against Google or their AdWords tools. Many small business owners and entrepreneur have obtained worldwide business from their placements with Google. But a word for the wise. When you use these self service tools, make sure you check and double check your entries and work.

I just read a thread on a search engine forum that tells a sad story that puts both a budding business owner and Google in a bad position.

It seems that the advertiser accidentally ran up a bill from Google that got out of control. On day one, the advertiser set up her campaign and came back the next day to check in. What did she unfortunately find? A cost of almost $30,000 accrued on the campaign over the first 24 hours.

As you can see from this person’s post on the forum, she is a 100% newbie when it comes to AdWords/AdSense. Here is the post:

“I am very new to this Google ad sense and posting ads. Last night I wanted to do a “TEST RUN ONLY” for Google to monitor before I could run any ad for my blogger.com. This morning 04/27/2009 I see a cost bill of almost $30,000.00? Oh my GOD, how could this happen? PLEASE HELP! This is a mistake! Please fix this problem and remove this cost of almost $30,000.00 from my account. I don’t have that kind of money. I’m a single mom and I’m not even working. Please help. I look forward to your response to my request.”

I wonder how Google will handle this dilemma. It seems like this was the obvious mistake of the advertiser and Google technically is not to blame here. But will Google show mercy?

It will be interesting to see how this comes to a conclusion.
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Editorial Staff: By Jeff Bressler (news@ceoworld.biz)

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