Trends and Profile NEWS
E-mail purchases hold their own during the global recession
By Jeff Bressler for CEOWORLD Magazine Updated:April 24, 2009
Get CEOWORLD Magazine digital monthly version. special- Top Capital Cities for a business Traveler, # Interview with Minister of Tourism of Greece. 1 Issues Subscription= $1 Only, 10 Issues Subscription= $5 Only. Grab your copy now!!!!
A good number of consumers make purchases after receiving e-mail solicitations from reputable companies. Some recent market research gives insight into both the number of consumers who are motivated to buy through e-mail messages and the potential impact the current economic crisis is having on that form of marketing.
It appears that the economic downturn is having little effect on people’s e-mail-inspired purchases, according to a recent study by Forrester Research.
Forty-two percent of more than 2,000 North American consumers surveyed last November reported having made at least one e-mail-inspired purchase compared to 45% who reported doing so in April, according to the study written by Forrester analyst David Daniels. That’s actually an increase in a deepening recession.
Moreover, 82% of consumers said they planned no changes in their Internet spending over the next 12 months. At the same time, 24% of consumers who said they send text messages instead of e-mail also said they plan to send fewer text messages in the next 12 months as a result of the economic downturn, according to Forrester. These factors will likely “drive consumers back to online forms of communication,” the study said.
The study would make one conclude that if your company is actively involved in e-mail marketing, your outreach is pretty much holding its own in these bad economic times.
If you have not couponed through e-mail you are missing a great opportunity in recessionary times. Another study I recently reviewed showed that 41% of consumers are more likely to click on an e-mail that list in the subject that discount coupons are attached.
———————————
Editorial Staff: By Jeff Bressler (news@ceoworld.biz)
Like this article! |
|
|
|
|
(No Ratings Yet)
Loading ...17128 views
Comments
-
James
-
HollywoodParkRaceTrack
Grab a copy of CEOWORLD Magazine for $1 only!!!
