Online vs. Offline Media, Web/Online Newspaper vs. Print News: Who Will Win?
People like to have morning coffee/tea along newspapers than online news. Even the magazines are good when compared to online news. Internet made huge difference in newspaper circulation. In this digital age, most of the readers are looking for online editions of the newspapers and as the result online readership is increased rapidly from the past three years.
Printed news goes back hundreds of years to the late 1400’s when news pamphlets were passed around in Germany. The first true newspaper (in English) was the London Gazette of 1666. The first one appeared in Boston in 1690. These have come under some pressure from free online news sources. However, time (and circulation numbers) show that online news really has not impacted print media all that much.
I enjoy reading a newspaper and I do so nearly every day. Both forms of news reach various audiences in multiple ways. But how long?
The days when the Internet was a new medium are long gone.
“Free Is Good Enough”
The battle between the Internet and print newspapers continues, but since the advent of Web 2.0 the Internet is experiencing a new boom. Will the Internet outshine traditional media? Or will the end result be a coexistence of the two forms from which both sides profit?
The rapid decrease of print media will heavily impact our society and changes will be made that some of you may not like, but in a effort to “go green” and “save the world,” the changes must take place, and technology – online media – will likely follow.
In Time’s latest cover story — How to Save Your Newspaper “Perhaps it appeared to when Web advertising was booming and every half-sentient publisher could pretend to be among the clan who “got it” by chanting the mantra that the ad-supported Web was “the future.” But when Web advertising declined in the fourth quarter of 2008, free felt like the future of journalism only in the sense that a steep cliff is the future for a herd of lemmings. Newspapers and magazines traditionally have had three revenue sources: newsstand sales, subscriptions and advertising. The new business model relies only on the last of these. That makes for a wobbly stool even when the one leg is strong. When it weakens — as countless publishers have seen happen as a result of the recession — the stool can’t possibly stands.”
One feature that online newspapers have over print is the amount of storage capacity available. This makes it easier to find older information or to re-read that article that came out last week.
Print media tends to be more locally focused which is a major plus. But also, more and more small newspapers are going digital.
There is definitely a lack of commitment in the online users because the content is there at a click which is not the case with paper users. They have limited content. So maybe you can use online users for creating the first impression – brand recall.
Contrary to popular perception, a web page’s text attracts attention before its graphics, according to the analysis. Most users visit a site looking for information rather than images and as such, the most important parts of the text should be featured prominently.
A good percentage of internet users have short attention spans that should be catered to to provide the best information faster. That means breaking up that 50,000-word, in-depth, special report into small paragraphs across several pages. Adding subheads and bullet points will also break up the monotony of scrolling through endless blocks of text.
Why would I pay 50 cents or a dollar for an article with the exact same information I can get from Huffington or Gawker or even from a posted article on Facebook an hour later? I wouldn’t pay per article. But if the NY Times charged me, say, 50 cents to read their online news all day, I would.