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Jeffrey Schwartz Joins Lateral Media, Inc. as Chairman and CEO
By Amarendra Bhushan for CEOWORLD Magazine Updated:December 8, 2008
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Asianada, Inc. announced today that Jeffrey Schwartz has joined as its Chairman and CEO and that certain assets have been acquired from Grupo Grandioso, LLC. Asianada is also announcing a name change to Lateral Media, Inc. The company anticipates a change in its stock ticker symbol in the future.
Lateral Media’s strategic focus is acquiring various types of companies in performance marketing and online publishing. Lateral Media will accomplish this by utilizing the combined strengths of its media industry relationships and expertise of its officers and directors, including Jeffrey Schwartz, as Chairman and CEO of Lateral Media and Robert Ellin, Partner, Trinad Capital.
Mr. Schwartz brings significant experience to Lateral Media, having been president and CEO of both Autobytel and Autoweb, leading automotive marketing services companies traded on Nasdaq, and as a senior executive at The Walt Disney Company. Most recently, Mr. Schwartz was founder and managing partner of Vertical Passion Media, LLC, a media and marketing services company building advertising and web publishing assets.
“We are pleased to be founding Lateral Media with a talented partner like Jeffrey Schwartz. He brings a combination of online marketing experience and a proven ability to create shareholder value. We anticipate building a great company in partnership with Jeffrey,” said Robert Ellin, Partner at Trinad Capital.
About Lateral Media, Inc.
Lateral Media, Inc. is a development stage company whose mission is to build a unique combination of online publishing and performance marketing companies through asset acquisition, merger, exchange of capital stock, or other business combination with a domestic or foreign business.
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