Business NEWS

Do you think Why Yahoo! still matters?

By Amarendra Bhushan for CEOWORLD Magazine Updated:November 25, 2008


Ever since it rejected a buyout offer from Microsoft early this year and watching the value blow away in the breeze, Yahoo! has seen its share price head straight down and suffered a huge talent drain. Reports suggest that given Yahoo’s leadership in email and news, with an audience of 500 million people could be a large enough motivating factor for a star player to seek Yang’s former office, even if Yahoo’s fortunes at the stock markets have been sagging for over three years.

Ballmer, while leaving the possibility of a deal open for Yahoo’s search, reiterated that Microsoft has no interest in acquiring Yahoo. On February 1, Microsoft offered $47.5 billion, to acquire Yahoo. In June, however, the Redmond, Washington, software company abandoned the effort.

Flash points:

- resignation of co-founder Jerry Yang as chief executive.
- Google’s near-total takeover of the search advertising market
- Google Apps and other enterprise software solutions
- leadership positions in major online tool.
- content categories such as mail, travel, finance, and news.
- massive organic traffic.
- need for a strong counterweight to Google.
- a critical partner to newspaper companies through the Yahoo! Newspaper Consortium.

I would say Stepping out at the wrong time spelled disaster.

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