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Direct Pet to Acquire Manufacturing, Distribution Rights for NapLap Pet Beds

By Amarendra Bhushan for CEOWORLD Magazine Updated:November 3, 2008

Direct Pet Health Holdings, Inc. reported that it has taken the first step in acquiring the manufacturing and domestic and international distribution rights for NapLap(TM) pet beds from Sarge & Company, Inc., of Lakewood, Colorado. Completion of the acquisition is expected next month.
For an undisclosed sum, Direct Pet Health has already purchased and completed the sale of the existing inventory of the product. Upon completion of the acquisition, the company will also obtain the web site, print ads and other marketing materials.

“Direct Pet Health expects NapLap to provide a significant revenue stream at both the wholesale and retail levels in the coming year,” said Chairman & CEO Michael F. Scaccia. “It was featured on Good Morning America as one of the top 10 innovative pet products, and was a finalist on an episode of American Innovator.”

The NapLap, which measures 18“ by 24”, is made of denim, and has the appearance of a stuffed pair of jeans, simulating the comfort and security of a pet owner’s own lap. The therapeutic bed is washable, with a removable liner. Meant for cats and dogs, its pockets can contain products such as catnip or dog treats. Images of NapLap can be seen at http://www.naplap.biz.

Direct Pet Health Holdings, Inc. (Other OTC:DPHG.PK – News) reported today that its Chairman and CEO, Michael F. Scaccia, will be interviewed by CEOcast this coming Thursday afternoon, October 30. The interview, to be conducted by senior financial analyst Gary Nash, will then be made available for one week. Listeners can access the discussion at http://www.ceocast.com.

CEOcast is the premier source of original and syndicated streaming broadcast interviews of Chief Executive Officers at public and private news-making companies. Organized by industry, its analysts average more than 15 years’ experience, covering and evaluating Wall Street’s leading companies.

CEOcast’s programming is distributed to millions of on-line investors on more than 700 financial web sites, as well as to more than 20,000 portfolio managers, buy-side analysts and traders at more than 3,300 North American institutions. Content is also disseminated to more than 7,000 investment research professionals representing over 425 institutions.

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