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Google, Inc. Q2 2008 Earnings Call: “YouTube Monetization”- an idée fixe ; Eric Schmid Google CEO

By Amarendra Bhushan for CEOWORLD Magazine Updated:July 18, 2008

Google CEO Eric Schmidt has made it a bit of an idée fixe to comment publicly about YouTube, and especially Google’s need to monetize the site.

Obviously, when he had to report to analysts and shareholders on the company’s earnings call Wednesday, Here are few YouTube-related quotes from the call (courtesy of the transcript wizards at Seeking Alpha)

- created our new Insight feature on YouTube which lets anyone who uploads videos see traffic information.
- developed another great new YouTube feature called Imitations.
- YouTube is a cultural and end user success that is far, far greater than we ever expected.
- I personally do not believe that the perfect ad product for YouTube has been invented yet.
- We’ve just brought out some little in-video ads which look very good.
Reply by Omid Kordestani- We’re putting a lot of energy on getting the right approach on YouTube and display advertising.

- On the YouTube side, we basically are innovators in advertising and we’ve tried post-roll, pre-roll, in the roll kind of ads. We’re having a great deal of success now with these in-view ads where the ads are essentially in the bottom and embedded inside of the video. That looks like a pretty good winner right there.
- If you look, the advertisers that we are working with and the content that we are working with are also using the format differently.
- and I view YouTube as a new form of video entertainment — will not ultimately use the old forms to monetize.
- and I view YouTube as a new form of video entertainment — will not ultimately use the old forms to monetize.
- When we find it or the combination of it, it’s likely to be very, very large because of the scale and scope of YouTube.

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