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GLAM MEDIA LAUNCHES IN GERMANY and to Announce Acquisition!

By Amarendra Bhushan for CEOWORLD Magazine Updated:July 18, 2008

Glam Media’s distributed media network model, with a reach of 64M unique visitors, is effectively changing the very definition of what a media company is in the 21st Century. Glam Media leverages the increasing fragmentation of the Internet —bringing together owned-and-operated websites, including flagship Glam.com, with the Glam Publisher Network of more than 500 popular lifestyle websites and blogs and syndicated content from leading media companies.

Glam Media’s distributed media network model effectively bridges hundreds of unique digital “voices” representing the best content in each category relevant to women, and offers advertisers truly unprecedented quality reach through a single brand advertising platform: Glam Evolution.

It plans to announce Tuesday that it has acquired London-based digital-marketing firm Monetise Ltd.It also sells ads on more than 450 partner sites in related areas, ranging from fashion site SheFinds.com to celebrity site Hollyscoop.com.

After Glam raised $65 million from investors and an additional $20 million in debt earlier this year, building its international ad-sales operations became a top priority for the site.

Terms of the Monetise deal weren’t disclosed, but it is expected to bring in $25 million to $45 million of U.K.-based ad revenue next year.

Glam expects $100 million in revenue in 2008, growing to $250 million to $350 million next year. “This will be the year that Glam goes global,” says Samir Arora, Glam’s chairman and chief executive.

www.glammedia.com, pioneer of vertical content networks, today launched Glam Media in Germany (http://de.glam.com) as a joint venture with Glam strategic investor Burda Cross Media, a strategic business unit of Hubert Burda Media led by board member Christiane zu Salm. Glam also announced that it is acquiring key assets, technology and employees from Munich-based Codex Media to accelerate its launch in Germany. Glam Media connects advertisers with a global publisher network of more than 500 fashion, living and entertainment Web sites and is number one in reach for women online, with more 77 million unique users worldwide and 1 million unique users in Germany

Glam Media’s integration of Codex Media GmbH and its community of premium publisher and digital marketing expertise furthers strengthens Glam’s position for German marketers. Codex founder Katja Dalhöfer will serve as director of sales for Glam Media GmbH. Ralf Hirt, Vice President of International for Glam Media and formerly a senior executive at DoubleClick will serve as Managing Director of Glam Media GmbH.

Dalhöfer comments on the market opportunity for Glam saying, “Codex has built a reputation for understanding digital marketing. By combining our capabilities with Glam Media’s publisher network and vast audience reach, we will deliver an unmatched offering to the German market.”

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