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…or is it something else?

By Amarendra Bhushan for CEOWORLD Magazine Updated:April 4, 2008

There is no dearth of technical tools—computers, software programs, technology—needed to fabricate your business. You own nearly everything you need. What you still need, you can rent or finance.

There is no scarcity of laborers to work on your business. All you need to do is outline what must be done; and then hire those who can do it best for the lowest cost. There is also no shortage of free information. Everything you need to know to build a business is readily available to you. You just have to put it to work.

There is also no shortage of lenders who are willing to finance your business plan. If you come up with a plan—and you know that plan will work—you should have no problem obtaining the funding needed to finance it. In fact, you may be able to get all of that funding from a credit card!

With all of this said, why is it that you have failed to create a functional, growing business in all of the time you spent working online?

Why is it that you spend more than 10 hours a day working at your computer, but you earn nothing or next to nothing or an amount that isn’t worth your time?

Is it that you’re not doing something right? Is that the issue?

…or is it something else?

If I had to bet money on it, I would guess that it is something else. And I bet I can also guess exactly what that thing is:

You have most of the resources you need; and you could access the resources you don’t have yet relatively easily. But you have absolutely no confidence that you can fit all of the parts together and make a business that functions and grows.

For that reason, you stall. You stall because you don’t think you can get everything quite right.
But to quote Mike Litman: “You don’t have to get it right. You just have to get it going.”

And Mike is right. You don’t have to do everything “right” the first time you do it. You just have to do something. In fact, before you get something wrong, you probably have no idea what “right” actually is.

Let me give you an example: If you had never ridden a bike before, do you think you could make plans to ride the bike the “right way”—and then do it and get it “right” the first time? Of course you couldn’t. There are things that you cannot know about riding that bike that you will not know until you try.
This analogy does not work perfectly with Internet businesses. No analogies fit perfectly. But this one sure makes a lot of sense, especially when you consider why most Internet marketers fail.

So what is my point? My point is that you have to get moving. You have to stop giving yourself excuses for being unproductive–for letting yet another day pass by without doing anything that improves your business.

I wrote this ebook for people just like you. You’re smart, you’re willing to learn, and you’ve spent the time and money to self-educate yourself.

But you face a problem that could very well prevent you from making money; or from scaling up the amount of money you can make: you have a hard time focusing; you

Cannot set goals; and you are not completely sure why you started an online business or what it is that you hope to do (other than earn money)…

My goal is to get you to shed that premise—that everything must be perfect. Instead, I want you to adopt an alternative premise: that productive action is the most important driver of your business. That, in order to constantly advance your business and your income, you must always have a set of goals in place; and you must always pursue those goals with sustained action.

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