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Penthouse buys AdultFriendFinder.com owner

By Amarendra Bhushan for CEOWORLD Magazine Updated:December 13, 2007

Penthouse Media Group Inc. said it has bought Palo Alto-based social networking company Various Inc. and its subsidiaries for $500 million in cash and securities as part of an expansion plan.

Boca Raton-based Penthouse Media Group is the parent of adult entertainment publication Penthouse Magazine.

Various operates more than 25 networking sites and lists a member base of more than 260 million consumers, including 1.2 million paying subscribers. Penthouse expects the combined revenue of both companies to be $340 million in 2007.

Various’ largest Web site is AdultFriendFinder.com, which it says has more than 18 million members and describes itself as a personals site for swingers and sex. However, Various also owns several multicultural personals sites — such as IndianFriendFinder.com and Amigos.com — and GuanXi.com, a business networking site for people who want to network to and from Asia; restaurant review site Dine.com; and BigChurch.com, a Christian-focused networking site.

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