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Business networking is an addiction or a marketing strategy.

By Amarendra Bhushan for CEOWORLD Magazine Updated:December 12, 2007

In one contrast; Business networking is one of the most successful marketing strategies. The more populace you are the larger possibility of increasing leads or promoting your products and services.

On other hand employee get addicted to the networking platform and here comes the pitfall. Such as wrong product placement, competitor’s advantage; competitors might come to know what are yours futures plans. Your preparation for marketing, customization etc…

I now believe that internet networking is not just for those who can write. How good you are at business networking depends on several aspects. It is a manifestation of how well you connect your marketing, promotion skills, selling skills and leadership skills and other parameters. All of these skills are necessary when you are actively marketing yourself through networking platform.

I will make it easier to understand. Take an example your firm deals with Yacht Charter services. So the next question is to ask your self is how I will take advantage of networking platforms. As a yacht charter agent, I would recommend the following:

First step will be. Install a blog on your website and start updating it at least once in a week. And request user to subscribe you feed. As and when your subscriber list increases your business grows. How? This serves as 2 purposes. First, it allows you to be in touch with clients on a weekly basis without having to call them on the phone each week. Second, it increases the overall content on your website which will allow you to generate more traffic to your website.

Register to a networking site or group focused on the yachting or sailing industry. Through this you can get more focused audience.

Start posting article, contribute to the group. This is very important for business people to recognize you. So participate actively.
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Now the question comes. How will you come to know that you are recognized user?
Answer is if other members will start asking you about your connection and person you are connected with.

Unfortunately, many in business see networking as a one way affiliation – What’s in it for me? They forget to view people as people, because they are viewing them as objects.

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