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Tuesday, March 19, 2024
CEOWORLD magazine - Archive in Steve Randazzo

Steve Randazzo

Steve Randazzo

Steve Randazzo is the founder and president of Pro Motion, Inc., an award-winning experiential marketing agency that works with B2B and B2C brands. His book Brand Experiences is available now. Steve is an opinion columnist for the CEOWORLD magazine.
Businesswomen In Office
CEO Advisory

5 Ways to Revive a Tired Marketing Strategy

“Good enough” works in some fields. Marketing isn’t one of them.  Nevertheless, plenty of well-meaning marketers adopt a status-quo mentality, even when they clearly see that they’re in a rut. Don’t get me wrong: Marketers who track their return on investment realize that the costs to attract attention are skyrocketing....