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Tuesday, March 19, 2024
CEOWORLD magazine - Archive in Robyn Haydon

Robyn Haydon

Robyn Haydon

Robyn Haydon is the author of three books on business development: her Winning Business series includes Winning Again (customer retention), The Shredder Test (winning proposals) and the recently-released Value: how to talk about what you do so people want to buy it.
Robyn Haydon
Education and Career

Why you need to get better at conveying value to win business

Have you ever missed out on an opportunity you really deserved to win? Struggled to explain what you offer to people who just don’t seem to understand? Maybe you’ve watched by helplessly as a prospective customer made a decision that you knew was not right for them. When you do...