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Tuesday, March 19, 2024
CEOWORLD magazine - Archive in John Gim

John Gim

John Gim

John Gim is vice president of advanced analytic solutions at RAPP, an Omnicom Company. Over his decade-long career, he’s produced measurably effective, award-winning work through the use of analytics driven marketing. By leveraging a wide-ranging background across strategy and analytics, John is able to succinctly translate business questions into data science solutions across verticals, channels, and sources.
Education and Career

4 Ways to Apply Data for More Targeted Customized Experiences

Positive experiences are a cornerstone in developing relationships with consumers. But if you think those experiences just naturally come together, think again. Delivering a memorable customer experience takes thought, planning, and enough data to understand what will actually resonate. With the 2.5 quintillion bytes of data humans generate each day, the...