Subaru Recognizes the Value of an ROI Driven Live Event Strategy
Joe Matthews

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Co-Founder and CEO at Tagkast
Joe Matthews is the co-founder and CEO of Tagkast, a social advertising platform that turns event photography into branded content. Before that, while attending Northwestern University Kellogg School of Management, Joe co-founded Poggled, an events and daily deals site for nightlife. Before Kellogg, Joe worked in investment banking and retail consulting.
Joe Matthews

Subaru Recognizes the Value of an ROI Driven Live Event Strategy

by 07/29/2015

For businesses, live events change the very nature of interacting with consumers. While computer screens or envelopes typically safeguard marketers during campaigns, the same is not true at a live event. Rather, brands engage face-to-face with an attendee, which means

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