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Thursday, April 25, 2024
CEOWORLD magazine - Archive in Jay Zaltzman

Jay Zaltzman

Jay Zaltzman

Jay Zaltzman helps companies better understand their customers so they can get more customers and keep the ones they have. He is a keynote speaker and founder of Bureau West, a market research company based in Los Angeles. Over the past 20 years, he has spoken to many thousands of customers - online, offline and everywhere in-between. As a researcher, Jay feels that it is important to go beyond people’s rational thinking and also understand their emotional and subconscious motivators. Jay is a member of the QRCA (Qualitative Research Consultants Association) and is currently serving on its board of directors.
Education and Career

Customer Experience: Your Secret Weapon Against the Competition

Education and CareerJay Zaltzman
Customer experience or "CX" is not just a buzzword, it's an approach that can win new customers, slash churn and turn customers into evangelists.  If your company isn't utilizing the customer experience perspective, you're leaving profits on the table. In a nutshell, companies that adopt the customer experience perspective look...