Jay Zaltzman helps companies better understand their customers so they can get more customers and keep the ones they have. He is a keynote speaker and founder of Bureau West, a market research company based in Los Angeles. Over the past 20 years, he has spoken to many thousands of customers - online, offline and everywhere in-between.
As a researcher, Jay feels that it is important to go beyond people’s rational thinking and also understand their emotional and subconscious motivators. Jay is a member of the QRCA (Qualitative Research Consultants Association) and is currently serving on its board of directors.