Dan Roberts is Senior Consultant for the research analyst and consulting group Cambashi and is their Industry Segmentation expert.
Dan has developed several of Cambashi’s robust data analysis reports call the Observatories. He works with IT vendors to ensure that Industry and Employment Observatory data are tailored to each vendor's specific needs, providing them with insights to improve their strategic marketing decisions. He also helps Cambashi to maintain the associated online industry training courses.
Apart from tracking the leading enterprise application vendors, he also has a particular interest in e-business and CRM technologies.
Dan is a member of the chartered Institute of Marketing and holds an MA in Natural Sciences from Cambridge University and an MPhil in Organic Chemistry from the University of East Anglia.
When setting regional goals, you need hard data to back up your position. Otherwise, you might be setting goals that are unsuitable. Market data allows you to quantify the opportunity. When you know the opportunity, you can plan revenue targets,