Each year brands pump millions of dollars into their Super Bowl ads to build emotional connections with consumers. Following the big game come the critics declaring which ad “won” or “lost.” But the press often only relies on metrics like YouTube views, brand mentions and sentiment when declaring the brand...

A well-designed web portal can create a good impression for your organization. Today, before approaching to any company or service provider, people like to visit their websites to avail required information. However, if you are the owner of any organization, then you must consider the fact that at this modern...

Obtaining business finance isn’t easy in today’s economic climate. But it’s a whole lot harder if you don’t do the right preparations beforehand to make your business appear a good risk. Here are some of the ways you can maximise your chances of getting the right decisions – and the...

In today’s complex, volatile world where everything can change in an instant, leaders at all levels need to think expansively. Yet when forced to make a quick decision, the brain naturally relies on memories and past actions instead of formulating something new. It takes disruptive questions for most leaders to...

With everything on a CEO’s plate these days, it is not hard to understand why being active on social media is not a priority. In fact, it is not hard to see how many CEOs might perceive social media as potentially having greater risks than rewards. Even corporate email, once...

Due to the turbulence in international financial markets over the last decade, there has been a massive shift in global business. The business terrain now requires business people all over the world to have abilities which enable them to manage the changes and requirements of contemporary business. These requirements include...

If you’re running a business of any size and in any sector then there is never a bad time to focus on areas of potential improvement... but the New Year is certainly as good a time as any. So, as January approaches again and we wrack our brains for resolutions,...

The Next Time one makes that precious business trip en route for the landscape of India, one can very well clear away that stereotypical image of the World's largest Democracy being home to Tigers, Mesmerising Snake Charmers, Elephants, Imperial courts of regal splendour and take stock of the fact that...

Information Management and the Challenge of Big Data: The term big data describes the exceptional growth in the volume and variety of information available from online sources. Its emergence offers enterprises the opportunity to derive unparalleled business insight for enhanced decision-making for corporate strategy and operations. As the quantity of big...

Mounting threats to cybersecurity are pressuring businesses to evaluate the security of their networks. In late 2013, Target experienced a data breach of 46 million credit and debit card numbers. Cards were reissued, consumer assuredness was rattled and, ultimately, Target’s Chief Information Officer resigned. In September 2014, Home Depot confirmed...