Companies routinely spend millions of dollars — between 1 and 3 percent of their revenue — on the creation of paper documents. However, very few companies today measure and control this critical element of their IT spending budget. In fact, from our experience, most companies cannot estimate the number of...

The best way of boosting your brand reach and making your products and services known to potential customers is through the use of online content marketing. Content marketing is the fusion of SEO and traditional PR tactics that when used properly can grow your profile, as well as increasing the...

End users can be very vocal about their desire for a new laptop or desktop computer. They want the latest devices, ones that are lighter, faster and more feature-rich than their existing system. However, if your IT organization is like most, the conversation about a PC refresh has you running...

Designed for the pickiest girl, Scentbird lets you date luxury perfumes before committing to them. Mariya Nurislamova co-founder and CEO of Scentbird, an online perfume discovery startup: "I have always felt that perfumes are overlooked by most subscription boxes and even Sephora keeps downsizing on the number of perfumes they...

Private jets are the ultimate status symbol for the super-rich, but 'private jet' owners or charter clients are not content to just sit and have a glass of vintage wines or watch films. And when it comes to serving food at 40,000 ft., making any kind of food taste delicious...

Answering the question of how much a business should plan to spend on their marketing can be tricky. The needs and resources of every business are unique, so no one standard answer, like "every business should spend 14% on marketing" exists. This lack of a standard or rule-of-thumb when it...

One need not examine the word culture closely to see its roots. The word cult comes from a Latin word meaning “to till.” In the corporate world, culture is an organization’s means of tilling a specific set of values among stakeholders: employees, shareholders, customers, etc. For some organizations, this culture...

Most startups fail within the first five years of establishment. Media outlets and established business owners criticize startups today as another way that millennials are attempting to wiggle out of a desk job. With more and more websites designed to make starting a business easier than ever, a previous Forbes...

With all the talk around the Internet of Things (IoT), one has to wonder what all the hype is about. While the aggregate amount of structured data generated by the IoT can reach Exabytes, it is unstructured data such as presentations, collateral, audio/video files, and more that is the real...

Leadership is produced in our minds, conceived using thought, and is a perspective of our life. Our thoughts are structured using the language we know, and the words we use have meaning. These word constructs create our beliefs and our beliefs fuel our actions. Great leaders have constructed great beliefs...