How many times have you heard someone moan the loss of water cooler chats as a result of COVID-enforced working from home, and the hybrid workplace?  But how many of these water cooler chats actually generate value? Do they foster connection, creativity or problem-solving? Sometimes. But the majority of time,...

From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive thanks to their authenticity and outreach, but what does it really take...

If you’ve ever sang the “I’m Loving It” jingle while passing McDonald’s famous golden arches or bought Nike products because you’re ready to “JUST DO IT!” you’ll know how effective marketing can be. The right song, slogan or catchphrase can leave a lasting impression, but not every campaign is effective....

“Make me a thought leader” he says, hand placed pensively on his temples and his eyes fixed upwards on the sky outside the window. It seems like a monumental moment for him. My team and I shift, an audible and uncomfortable silence buzzes in the air. My writer makes some...