Author: Beth Hirshfeld

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Featured Columnist at CEOWORLD Magazine
Beth Hirshfeld:A lawyer and former Chief of Staff to the Minister of Finance in Ontario, Beth now consults with companies interested in exploring and pursuing the myriad opportunities associated with the aging population ( ).Beth’s experience includes founding and running Thrive By Design, an award-winning home redesign company for aging adults, and acting as an advisor with the International Longevity Centre – UK, a leading aging think tank.
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The infamous “I’ve fallen and I can’t get up” commercials of the late 1980s garnered worldwide attention, becoming fodder for comedic sketches and parodies, and sparking discussion about advertising techniques. Even today, the phrase still conjures up images of little

The aging population has been called everything from the “silver tsunami” to the “gray storm” to a “ticking time bomb”. This negative imagery has contributed to the older demographic being largely snubbed by brands, marketers and advertisers in favor of