Alyson Dutch, CEO of Brown and Dutch Public Relations, is an opinion columnist for the CEOWORLD magazine. As head of Malibu-based Brown + Dutch Public Relations since 1996 and do-it-yourself matchmaker for products and press, Consumer Product Events (est. 2009), Dutch is also the author of the PR Handbook for Entrepreneurs and writes about product marketing for The New Economist, Inventors Digest, Small Business Digest, and others. Follow Alyson Dutch on LinkedIn.