The Importance of a Great Logo Design and First Impression in Business
As a CEO or a self-employed entrepreneur, it’s important to make sure your business gets the attention and respect it deserves. This is also true when trying to showcase yourself as an expert in an industry or market. It’s not just about being the best, it’s also about making sure your name or identity stands out from the crowd while resonating with an audience or market. One of the best ways to accomplish this, is by giving off a great first impression with a professional logo or brand image that stands out from the crowd.
This is something that makes some of the most popular and well-respected brands in the world today continue to see the success they are finding year after year. Brands like Nike, Coach, and Lexus can all charge a premium, simply because of the name, logo, brand, and services their customers are used to receiving — while showing off such quality and branding to others.
Today we are going to highlight some of the most important tips to consider when creating a logo or brand identity for your business.
Get Inspired by the Best Logo Designs Out There
No matter what type of business you already have, or are planning to start, one of the best ways to get inspired for building your brand identity, is to look at other well-known and successful brands in the world today. Instead of trying to jump around from site to site, you can simple refer to this best and world logo reference guide to see how many of the world’s top businesses and brands have not only created the logos and brand identities they are known for today, but also how they may have changed over the years.
A perfect example of this can be seen with the IBM logo below. The company first came out in 1924 and had quite a simple, unique, and strange logo for around twenty years, then it became quite simplified in 1947. It was the 1972-present design that has helped further grow the brand and identity into what it is today.
The key takeaway here is that not matter what logo or brand design you launch with, there is always the option to upgrade, improve, or completely change it in the years to follow.
Selecting the Right Colors and Knowing their Emotions
Something else to consider when creating and identity for your brand, is the type of colors that you will use. While the average person might think colors are used to simply make the scheme and concept of the brand look good, there are actually many variables and emotions that goes into the colors that are being used.
This is something we can also see through the color emotion guide chart below. Colors like yellow give off a feeling of optimism, clarity and warmth. While green is often associated with peaceful, growth, and health related companies or services.
Take a moment to look at the chart above and see where your company values and services might fall into the color range above. At the same time, also look at the various companies listed in this chart and see if they represent the similar values associated with those of the colors in their logo designs and brand image.
Making Sure Your Logo is Web, Social & Mobile Ready
Another important factor to consider when creating a logo design or identity for your brand, is to make sure it’s in the highest quality format possible and also displays appropriately across all platforms. With more people accessing the internet through mobile devices, tablets, and various other devices, you will want to make sure your colors and sizing are the same at all times.
Something else you may want to consider, is your brand exposure on social media and mobile applications. When using social platforms like Twitter, Facebook, or Instagram, try to create custom profile images and background images to best represent your brand. This is especially true if you are going to use a mobile app to represent your site or brand as well.
Having a square logo or brand image is often recommended, as many of these social platforms and mobile applications will have an icon in such formats and files sizes. For social media images and background, you can view this cheat sheet, and if you are more focused on logo images for mobile applications simply refer to the chart below.
No matter what type of logo design you create and move forward with, make sure you receive it in a high-quality format file, in as many variations as possible. You will always want to have the option to change, customize, and reformat it to all devices and site placements necessary.
Making the Most of Your Brand Image from Day One
Now that you’ve seen what it takes to create a trusted and professional logo design and image for your brand, it’s time to put all of these resources into action. Once your brand image is ready to go live with, make sure you update all of your online site properties, social media pages, and custom email signatures. The more consistency and exposure you have for your new brand identity, the faster and more efficiently it will work towards growing your business and brand.
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