Have you really thought about the user interface (UI) and the user experience (UX) of the mobile application or the website of your business? Well, if you have not, its high time you start considering these vital aspects of web branding and presence. The website and apps with outstanding user experience and user interface have a lot of active and outspoken users. If you want your clients to become loyal to your brand, app, and site, you have to make more investment in the user interface and user experience of your business site or/and mobile application.
Give your clients a site or an app experience that is attractive, intuitive and easy to navigate, and you can be assured that they will be loyal to your brand and become frequent clients. The ability of an app or a website to make customers keep coming back is dependent on whether the customers appreciate and understand it. “Is the app or site user-friendly? Is it valuable to me?” These are the fundamental questions to the decision making of a prospective client; these determine if they will become frequent users of the app or website, or they will never return.
This is where User Interface and User Experience design comes into play. User Experience (UX) has to do with the way users uses and interacts with a product, service or system. User Interface mainly has to do with the visual design of the app or the site. If you consider User Interface design as the tool you use in consuming a bowl of cereal; a spoon, User Experience design is the general experience you get from pouring the cereal into a bowl and using your tool to eat it.
You can develop an app and web experience that is impactful, pleasing, and useful; but you have to fully understand how UI and UX design can help you and how to optimize each of them to enhance the experience for your prospects and clients. Understanding the significant difference between UI and UX design and how to utilize each of them gives you a better competitive advantage for your company. Understanding the differences and knowing how to use them is what makes a good top app development companies in India.
User Interface Design
The user interface of an app or a site has to do with the looks and feel of the site or app; this simply means how your users interact with your app or site. Its main focus is on the presentation of your site or mobile application. The job of a UI designer is to emphasize on the graphic design of an application by understanding what the users want and putting them into consideration.
The user experience design (UX) is what determines the point of view of how the app feels. The UX design of your business app has so much impact on creating an impression for your business. UX contains all the components on how users interact with the application or site. An effective UX design is a way of increasing the satisfaction and trust of your users.
Since you have a limited time to reach out to users, you need to capitalize and utilize every single opportunity you have to provide them a great experience. This is where UX design comes into play. The UX is the overall experience users get when using the mobile application, computer application or a website, especially in terms of how pleasing and easy the app design or site is to use.
Here Are Some of the Ways User Interface and User Experience Can Enhance Your Business
They Provide Consistency in Your App or Website
A lot of people think user experience and user interface designs are just screen orientation and colors, but they are much more than that. User interface and user experience are a great tool for bringing consistency to your mobile application or website. From the text size and font to the icons , to the visual components being used, the design of your app or site needs a level of consistency when it comes to the kind of font size and style, icons, and the colors used for the design. All these parameters put together brings out the uniqueness in your website or app design.
With a great level of consistency in your app of site, your clients will have little or no issue with your business site or app. They will be able to get used to your design. They will find it very easy to navigate through the site, and this will increase the usability of your app or site. When your design is consistent with beautiful user interface and great user experience, clients will always want to return to site or app because of the great user experience they get from it.
It Will Drive More Traffic to Your Site
When the user experience and user interface of your mobile app design or site are done perfectly well, and right, it will increase the flow of your customers, the acquisition of new customers will increase, and it will also help you to retain them. Considering the fact that you have a lot of competitor running the same business as you are, and possibly providing similar app as yours, providing your audience with an impeccable app design or web design will give your business a firm ground and an upper hand over your competitors.
This will also give your clients more reason to always return back to your service. People love fancy and decorative things as well as they love simple and easy to use things. So providing them with a spicy design that is also very easy to use and navigate will sure make them come back for more of your service or product. This will help you to stay ahead of the game and give you an edge over your competitors.
You Will Have fewer User Issues
It has been well noted that the complexity of an app design or a website design results in a lot of customer issues. Hence, when you hire a top app development companies or app developers in India, they should try as much as possible to make the design of the app or site very simple. This will help reduce customer issues and complaints that may come up late due to complex design. You should have in mind that the easier your site or app is to navigate through, the more it will retain users and bring in new one also.
Written by: Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in the world.