If you have been marketing your business online for a while now, then you should know by now that content surely is the most important part of operating a website and being successful on the internet. Without content, people will not know what you are able to offer them and they will not know whether or not you are truly the expert in your niche you claim to be. Content is not only important for your website, but is also an essential part of getting your audience engaged and to drive more traffic back to your website.
The first step to a successful content marketing outreach campaign is to create the actual content that will be used in the strategy, of course. According to Scrunch, it is vital not to approach content creation and marketing in a one-size-fits-all method, but rather to identify your business as completely unique from the rest through your content and to promote your content according to the particular aspects of your business. Once you have created that perfect blog post, however, you may not be entirely sure how you can promote it and get people to read it. Here, we are going to share 10 excellent tips to help you get more people to read your new blog posts and to increase your website traffic in the process.
1. Post To Social Media… Immediately
Once you have published a new post on your website – after checking the post for spelling and grammar errors, of course – you should start by sharing information about the post and a link back to the post on your social media accounts. This should be one of the first things you do just after you have hit that “Publish” button. Your followers on social media networks might be interested in reading what you have published, and this will keep your followers engaged.
2. Post To Social Media… Again
A lot of website owners share a link to a post they have published on social media and think that it is sufficient – they do not have to share it again. The truth is, people log on to their social media accounts at different times of the day, so by posting only once, a lot of your followers could be missing out on the link you have published earlier when they do log into their accounts and find that many other pages they follow have posted in the meantime. You can also contact social media influencers to see if they might be able to share a link to your post on their social media channels – this will most likely lead to some costs, so if you are looking for free ways to promote your post, then rather just stick to sharing a link to your post multiple times.
3. Share The Post On Facebook Groups
Facebook is the largest social media network today, with over two billion active users and more than one billion users who logs in every day. According to USA Today, almost one billion of these users are a member of or own at least one group on Facebook. Facebook Groups offer an excellent opportunity for website owners to increase the awareness of their brand and, of course, to drive more people to that newly published post. Simply share a link to the post in groups you are actively engaging in and people will quickly start to take an interest in reading it.
4. Don’t Forget Google Plus
Google Plus has long been looked upon as an unworthy component in a social media strategy, but lately the social network has gained more trust amongst the internet marketing world. Google Plus is owned by Google; thus information posted in groups on this network often stand a better chance of ranking higher in Google than a post would when published to Facebook or another social network.
5. Republish The Content On LinkedIn
It may seem like a waste of time to some, but republishing your content to LinkedIn can have numerous benefits for you. Yes, users will be more likely to read your content directly on LinkedIn when you publish the entire piece on this network, but you can still shorten the article and add a “read more” link – or simply include a link to the original article at the bottom and many people would be interested in visiting the source of the article (which is, in this case, your website). The content published on LinkedIn can then be shared to other networks as well, which will help to automatically improve your Twitter marketing, Facebook marketing and other social media strategies.
6. Never Underestimate The Q&A Strategy
A lot of internet marketers have had great success with the Q&A strategy, Q&A standing for Questions & Answers. This strategy involves visiting a Q&A platform, finding questions relevant to the content you have published, and then providing an informative answer and linking to your post in the answer – without making it look like spam, of course.
7. Send Out An E-Mail Newsletter
This strategy works very well alongside a social media strategy, but requires an active email newsletter service and some subscribers, of course. If you do have a list, then make sure you send details about your latest post to all of your subscribers – make the title catchy so that they will want to read more. If you do not have a list, then be sure to implement an email capturing function into your website as soon as possible since list building has become one of the most effective ways of boosting a company’s customer count and sales.
8. Make An Infographic
Another important step to take after you have published fresh content on your website is to create an infographic to resemble the information shared in the post. Think of the infographic as a summary of the content that can be found in the post. Do not share all the details that you shared in the post, but only the most important. Once created, distribute the infographic to different sites that allows you to upload infographics, including photo sharing sites like Flickr. Remember to link back to the original article and to include a link on the infographic as well.
9. Make A Slideshow
Apart form an infographic, you can also create a slideshow that summarizes the most important points that were made in the content you published on your blog. Try to create an attractive slideshow that will keep the user engaged and interested all the time. Share this slideshow on SlideShare and other similar sites, and remember to link back to the original article.
10. Make A Video
As a final tip, we want to remind you just how powerful video marketing and YouTube in particular has become over the last few years. YouTube is used by over 1.3 billion people, according to Fortune Lords, and more than five billion different videos are watched on the platform every day. Create a video version of your blog post, publish it to YouTube and link back to the article – this will not only give you a lot of high-quality traffic, but will also count as a backlink in your SERP rankings.
Once a piece of content has been written and published on your website, you still need to go out there and promote the content so that people will visit your website to read the published content. Many website owners are not sure how they can get more people to read their posts, which can be disappointing if the owner spent a lot of time or money on the content. If you find yourself in such a situation, simply follow the tips we have shared here for a boost in traffic to your brand new blog post.