Thanks to the Internet, more and more people are now turning to social media to help their business get recognized. It is estimated that about 2.5 billion people worldwide will be using social media by 2018. Facebook alone has about 1.9 billion monthly users according to Mike Hoefflinger, and with everything that CEO Mark Zuckerberg is doing to improve the Facebook user’s experience, this number will just continue to grow.
Meanwhile, estimates show Twitter with 320 million users as of March 2016, and Instagram with 400 million as of September 2015. With all these huge number of followers, it is no wonder that businesses and entrepreneurs use social media as a means of getting their message across to their target market. Unfortunately, a common mistake these type of Facebook users make is to limit their use of social media to posting pictures or status changes.
There are several other ways to get your content on social media than just posting photos and updating your status.
- Pin a Tweet
When you pin a Tweet on your timeline, this Tweet goes to the top of the page. This pin will be immediately visible to whoever visits your profile. Your content will be the focus of their attention and you will have gained another way to promote your business or cause. Pin a link to your company’s website or an article that talks about your business.
- Utilize your cover photos
Did you notice that your cover photo is the first photo on your social media profile? Your cover photo is much bigger than your profile picture, so why not use it to reach more customers and clientele? Popular companies like Walmart, McDonald’s, Subway, and Starbucks have their own Facebook pages which they utilize as a marketing channel. These companies’ Facebook page/s have their logo as their profile pic and their products as a cover photo. Take a page from these successful companies’ marketing strategy. Use your slogan or brand as a profile and/or cover photo to make an impression. Remember to make the photos high quality, big enough, and consistent with the images in your other marketing channels. Brand recall is an important factor in a company’s success.
3) Answer inquiries and join discussions
Take note of the discussions that are related to the field your business is in. Join these discussions and put your two cents in. Share your knowledge with others in the field, and consequently, direct them to your content when the timing is right. You can also include a link to your content in your responses. Since the exchanges are in written form, you can also utilize SEO in your comments to improve search rank. As marketing experts say, social media marketing and SEO usually go hand-in-hand.
4) Tap LinkedIn
Most of the people on LinkedIn are professionals looking for a new job, business opportunities or experts in a specific field. If you have Facebook, Instagram, or Twitter to catch up with friends and family, why not create a LinkedIn account as well to expand your professional connections? LinkedIn is used by more than a million business professionals and the number is just growing. Basic membership is free and you can already use your account photo to introduce your product or cause. Depending on your needs, you can upgrade your membership and have a wider reach of your target audience. LinkedIn is a social media website that is quite popular among business professionals.
5) Pipe in on a subreddit
A subreddit can have close to over a million readers. Imagine how happy you will be if you can get all those individuals to read your content. Anyone can create or join a subreddit. If you opt for the first one, you can customize it so that it can be a visual reminder of your brand, logo, or content. If you opt for joining an existing subreddit, be sure that your comments or link are directly related to the group’s topic because the moderator can delete your post. What’s good about subreddits is that they are created for a specific purpose or topic. Most people who view and comment on subreddits are experts or interested to know more about the topic. Wouldn’t it be nice to bring your content directly to people who share your passion?
6) Write a sponsored blog post
Another under-utilized way of getting your business content out there is through sponsored blog posts. If you are wondering why blogging is included in this list, then you should know that blogs are considered part of the social media world because it creates an opportunity for individuals to exchange ideas and interact with one another.
In a nutshell, sponsored blog posts happen when a company pays you to include their product in your blog entry. While there are guidelines to follow for these posts, it can make people aware of your business, especially if you are writing about a popular product. Just ask Kyle Taylor, a self-made millionaire and CEO of The Penny Hoarder. Taylor’s personal finance blog became popular through Ad Sense and sponsored blog posts.
The world of social media offers so many opportunities for you to reach your target market and make your business successful. You just need to take a step back, think out of the box and tap into other ways social media can help you.
Have you read?
- The 5 Crucial Aspects Of Influencer Marketing You Should Know
- 5 Ways Social Media Marketing Can Uncover Your Brand Voice
- Influencer Marketing Strategy: These 5 Must-Know Tips Will Help You Achieve Perfection
- How To Create A Social Media Marketing Plan From Scratch