10 Most Valuable Brands In The World For 2017: Google, Apple, Microsoft, Amazon, and Facebook Tops

U.S. tech giants Google, Apple, Microsoft, Amazon, and Facebook, dubbed the ‘Fearsome Five,’ occupy the top 5 spots among the world’s most valuable brands. WeChat’s owner China’s Tencent entered the top ten for the first time.

Technology firms comprise 7 of the top ten most valuable brands in the world. AT&T, Visa, and McDonald’s were the only other companies apart from technology firms included in the top 10 list.

With a brand value of more than $245 billion, BrandZ’s top 100 most valuable global brands ranking for 2017 saw Google retain its top spot, Apple trails right behind with $234 billion.

TOP 10 Most Valuable Brands In The World For 2017

  1. Google
    Brand value:$245 billion
  2. Apple
    Brand value:$234 billion
  3. Microsoft
    Brand value:$143 billion
  4. Amazon
    Brand value:$139 billion
  5. Facebook
    Brand value:$129 billion
  6. AT&T
    Brand value:$115 billion
  7. Visa
    Brand value:$110 billion
  8. Tencent
    Brand value:$108 billion
  9. IBM
    Brand value:$102 billion
  10. McDonald’s
    Brand value:$97 billion

BrandZ’s Top 100 Most Valuable Global Brands 2017

Dr. Amarendra Bhushan Dhiraj

Dr. Amarendra Bhushan DhirajVerified account

CEO and editorial director at CEOWORLD Magazine
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, high net worth individuals, and the most globally powerful men and women.
Dr. Amarendra Bhushan Dhiraj

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