10 Most Valuable Brands In The World For 2017: Google, Apple, Microsoft, Amazon, and Facebook Tops
U.S. tech giants Google, Apple, Microsoft, Amazon, and Facebook, dubbed the ‘Fearsome Five,’ occupy the top 5 spots among the world’s most valuable brands. WeChat’s owner China’s Tencent entered the top ten for the first time.
Technology firms comprise 7 of the top ten most valuable brands in the world. AT&T, Visa, and McDonald’s were the only other companies apart from technology firms included in the top 10 list.
With a brand value of more than $245 billion, BrandZ’s top 100 most valuable global brands ranking for 2017 saw Google retain its top spot, Apple trails right behind with $234 billion.
TOP 10 Most Valuable Brands In The World For 2017
Brand value:$245 billion
Brand value:$234 billion
Brand value:$143 billion
Brand value:$139 billion
Brand value:$129 billion
Brand value:$115 billion
Brand value:$110 billion
Brand value:$108 billion
Brand value:$102 billion
Brand value:$97 billion
BrandZ’s Top 100 Most Valuable Global Brands 2017