Influencer marketing is the form of marketing where an influencer (a person with a sizable no. of followers on the social media platforms) is chosen for the promotion of a specific brand and products.
In today’s time where the organic reach is decreasing, and the social media platforms are forcing the brand’s pages to pay them for a greater organic reach, and influencer marketing is helping them to reach a large no. of targeted audiences in a minimum cost.
As per the study, an effective influencer marketing campaign can provide $6.5 or more return on every dollar spent on the campaign.
This is a massive return on investment. Furthermore, another study shows that the recommendations from normal individuals are proving to be more credible than recommendations from the brand itself. Now the question is how to achieve such massive return on investment. It takes a great strategy to achieve a massive return.
5 core tips to achieve perfection in your influencer marketing strategy
A great strategy helps in making your campaign stand out among others. This helps in achieving a greater result from the campaign. The 5 core tips which I’m about to reveal will help you in perfecting your influencer marketing strategy to help you get a better result consistently.
- Laser-Focus Targeting
The first task for you is to choose a right influencer for your marketing campaign. The question arises, who is the right influencer? Is it someone with a huge no. of followers? You may say, yes, but it’s not the truth. A celebrity with thousands of followers may have plenty of likes and comments on their posts, but they may not be the right person to promote your product and service.
You need to find some social media influencers who are trusted by their followers. It’s not necessary for them to have millions of followers.
- Research on what factors motivate the influencers
Many marketers have the misconception that only financial rewards are enough to keep influencers motivated. Well, financial rewards are important, but it’s not the major factor that motivates the influencers. There are some other important factors that motivate the influencers, and you must be aware of it, to get the most out of your influencers.
The study shows that the majority of the influencers are willing to work with brands only if they get support with the creation of the content. Only a few influencers were motivated by the financial compensation or the product samples. The point here is that financial compensation is an important factor for motivating the influencers, but the brands should focus on more than just money to motivate the influencers.
- Be active in recruiting influencers
You may have some top influencers in your mind, but you should realize that other brands are also trying to recruit influencers. The top influencers receive plenty of emails from the brands trying to convince them to work with them. The chance of you having an opportunity to work with them is very sleek. However, it does not mean that you should stop your efforts on recruiting them.
Search for the influencers in the social media platforms, in the sites like the Buzzsumo or influence.co, make the list, and try to recruit them. It will help in improving your chance of recruiting. Remember, you should not be disappointed if few influencers deny working with you. There are plenty of influencers out there, and contacting as many influencers as you can, will increase your chances of recruiting few of them. A sponsored blog posts from the top influencers can reach to a huge no. of people in your target market.
- Try to search and recruit micro-influencers
You should not miss out micro-influencers because they can play a crucial role in increasing the sales of your products. Recruiting micro-influencer is a core part of the entire influencer marketing strategy. According to the study, micro-influencers (influencers with fewer followers) are more likely to have more loyal followers. It’s because they are closer to their followers and they can reply to the most of the comments and feedbacks from their followers.
On the other hand, it’s quite cool to work with an influencer that has hundreds of thousands of followers, but they can be quite expensive to work with. It’s harder to recruit them in the first place, and even if they agree to work with you, they can ask for a hefty amount to promote your products and services. Instead of working with a single influencer with hundreds of thousands of followers, you can recruit several micro-influencers to do the job for you.
- Provide the free rein to your influencers
One of the major mistakes of the brands is that they leave everything to the influencers after recruiting them. They only contact them once in a while and don’t do anything except for that. You should not leave everything to the influencers after recruiting them. You should be in touch with your influencers. Your influencer marketing campaign will be more effective when you provide them with the guidance and the tips.
Don’t think like you have recruited them and it’s their task now to do everything to increase your leads. Provide them with the core points and critical factors to help them. However, it does not mean that you should dictate each and every activity of your influencers. After giving them some tips, you should leave the further task to them. They know their audiences better, and they know how to influence them better.
The 5 core tips revealed in this article will help in further boosting the return from your influencer marketing campaign. According to the study, 84% of the marketers are planning to launch at least one influencer marketing campaign within a span of 12 months.
Not opting for an influencer marketing campaign means missing out on a huge opportunity. Moreover, launching an influencer marketing campaign is comparatively cheaper than the traditional advertisements.