When you create a business website, you ideally want to create one that will bring traffic and make a huge client base for your brand, product or organization. Therefore, there is more to creating a good website than just quality images and flashing colors.
The content that will appear on the website will be the core of your website. As a matter of fact, your clients will want to come back on the website if their first time was fulfilling, interesting and informative.
The truth is, if your site does not quench your customers ‘thirst’, it will be as good as dead. Therefore, to create a marketable website, web design and SEO are two areas of expertise that you must familiarize yourself with.
The aim of search engine optimization is to ensure that search engine spiders will find your website and also rank it depending on its relevance. The SEO process is something that has to be done over and over; it requires a lot of maintenance, monitoring and tuning. According to experts like LasVegasWebDesignCo, excellent web designing skills have to be accompanied with excellent SEO skills.
With that said, below are 4 basic steps and strategies for search engine optimization. Use the four as your checklist to top level SEO.
- Keyword research
A common misconception that optimizers might pass around is that rankingis irrelevant these days. Ignoring that, the first step when doing keyword research is to analyze a list of phrases that are relevant to your website.
With a list of those keywords and phrases, you will be able to understand where you stand in terms of ranking. Additionally, look at your competitors’ keywords and know where their heart is. By so doing, you will be able to beat them and emerge at the top.
- Target audience business analysis
To know if you are well placed for search engines, carry out an analysis of Meta words, keywords, visible phrases and code. For example, how many keywords do you have on your webpages compared to the content?
A business analysis strategy is also useful in this step. Find top find search engine results and carry out a keyword appraisal. Depending on the top ranked site phrases, expand your keyword base. On the other hand, keywordspy.com and semrush.com are some of the tools that you can rely on.
- Optimizing and submitting the content
When creating web content, start with a catchy title, ensuring that the title is keyword-based. You should also come up with interesting Meta description tags to include at the end of the articles. These Meta description tags are what will bring more clicks to the website. And even though Meta tags are not used to give you a better ranking, they will without a doubt increase your website traffic. Lastly, you can submit your website to different directories as they will link back to your website, hence more traffic for you.
Now that you have accomplished the first three steps, you must understand that the game doesn’t end there. You have to continuously add and/or modify the keywords. This step is necessary, especially if you want to maintain a top position on the list of websites.