The top 18 most valuable technology brands in 2017

Google vs Apple

Google unseated Apple as the world’s most valuable technology brand in the latest survey of the world’s 100 most valuable technology brands. Apple had held the top slot for 5 years.

Google, the world’s largest search engine, saw its brand value increase 24 per cent to $109.47 billion this year from $88.17 billion a year ago.

The value of Apple’s brand has fallen from $145.92 billion to $107.14 billion over the same period, according to the list.

This year’s global ranking, published by the Brand Finance, showed for the first time that 2 Chinese companies have landed in the top ten, with E-commerce giant Alibaba Group up four spots to 7th and telecommunications equipment powerhouse Huawei Technologies at 9th.

There were a total of 5 Chinese tech titans included in the top-18 most valuable technology brands in 2017, Hong Kong-listed games and social media giant Tencent Holdings was ranked 10th.

WeChat, which has more than 850 million users, was ranked 18th, just behind Nasdaq-traded e-commerce titan JD.com.

The top 18 most valuable technology brands in 2017

RankCompanyCountryBrand value
1GoogleUS$109.47 billion
2AppleUS$107.14 billion
3Amazon.comUS$106.34 billion
4MicrosoftUS$76.27 billion
5FacebookUS$61.99 billion
6IBMUS$36.11 billion
7AlibabaChina$34.86 billion
8OracleUS$25.88 billion
9Huawei TechnologiesChina$25.23 billion
10TencentChina$22.29 billion
11CiscoUS$20.74 billion
12IntelUS$20.34 billion
13DellUS$18.19 billion
14AccentureUS$17.46 billion
15SAPUS$15.16 billion
18UberUS$14.60 billion
17JD.comChina$13.38 billion
18WeChatChina$13.19 billion

The 18 most valuable tech brands in the world, 2017

Dr. Amarendra Bhushan Dhiraj

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CEO And Editorial Director at CEOWORLD Magazine
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, high net worth individuals, and the most globally powerful men and women.
Dr. Amarendra Bhushan Dhiraj