Google unseated Apple as the world’s most valuable technology brand in the latest survey of the world’s 100 most valuable technology brands. Apple had held the top slot for 5 years.
Google, the world’s largest search engine, saw its brand value increase 24 per cent to $109.47 billion this year from $88.17 billion a year ago.
The value of Apple’s brand has fallen from $145.92 billion to $107.14 billion over the same period, according to the list.
This year’s global ranking, published by the Brand Finance, showed for the first time that 2 Chinese companies have landed in the top ten, with E-commerce giant Alibaba Group up four spots to 7th and telecommunications equipment powerhouse Huawei Technologies at 9th.
There were a total of 5 Chinese tech titans included in the top-18 most valuable technology brands in 2017, Hong Kong-listed games and social media giant Tencent Holdings was ranked 10th.
WeChat, which has more than 850 million users, was ranked 18th, just behind Nasdaq-traded e-commerce titan JD.com.
The top 18 most valuable technology brands in 2017
|9||Huawei Technologies||China||$25.23 billion|