If you’ve come up with a business idea that you can go with, that’s a job well done. You’ve taken the first step towards building an actual business, but you must then follow through with execution. The next step is to get startup financing to put down the foundations of what would become your business. Once you open up shop, you then have to put thought into marketing, and that’s where hair-splitting commences.
There are many ways to marketing your startup, ranging from traditional to online methods. Among all online marketing solutions that are proven to work, the most old-school one is perhaps email marketing. Even to this day, email marketing still has power because there will always be opportunities to market your business as long as people still use email at some capacity.
With a good bit of thought and effort, you too can harness this power through these 11 simple tips.
- Choose the Right Email Marketing Platform
Among them, MailerLite is perhaps the most well-known. It works for most people and it does most of the things that are expected of from an email marketing platform. However, it may lack some of the features that the more discerning entrepreneur may wish for. Whichever you do choose, remember to put it up against four basic criteria.
The chosen platform must have customizable email templates, audience segmentation so you can send targeted emails according to customer profiles, opt-in forms to let you do things like raffles and user registration right on the email itself, and detailed analysis to monitor whether your email marketing campaign is doing well so far or not.
- Short Yet Strong Subject Lines
Despite the shortness, it must still grab the recipient’s attention, so it must be succinct like with any other headline. That’s where your creativity and savvy can come in since the email subject line is like a really short sales pitch.
- Know Your Metrics
Being able to track your progress is crucial as it lets you become aware of successes and failures, adapt to changes, and learn from mistakes. Your metrics are what keep you from treading the email marketing road blindly, so make sure to look at your email marketing campaign’s metrics to plan your next move.
- Remove Inactive Subscribers
However, make sure those are truly inactive subscribers as you wouldn’t want to cull those who actually still care about what you’re delivering.
- Make Everything Mobile-Friendly
- Prioritize Readability
- Build a Mailing List Before Launch
- Don’t Just Sell – Engage
- Use Cross-Platform Fonts
- Emphasize Important Details
- Make Good Use of White Space
Conclusion: Email marketing is a tried and tested method, so all you have to do is to execute it properly in order to get more customers. Be good to your subscribers and give them good value so they will want to be your customers in due time.
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