Infographics are a lot more than just a way to “gussy up” boring content. Make no mistake – that is definitely a plus. If you present people with thousands of words of plain text, their eyes are likely to glaze over – according to a study by the Media Insight Project, only 41% of Americans say they actually make it past the headline on something like a news story or a blog post in a given week.
Enter: The Infographic
If you pair that exact same information with compelling visuals and present it in the framework of an Infographic, however, suddenly you’re grabbing people’s attention. But Infographics are a lot more than just a way to make sure your message is actually received in the way you want it to be.
They’re also one of the most effective marketing tools available to you today for a wide range of different reasons.
Visual Marketing Is Effective Marketing
The primary reason why Infographics are so successful in terms of marketing has less to do with the format itself and a lot to do with how the human brain functions. According to one study, when people hear information, more often than not they remember only 10% of that information 72 hours later.
When a relevant image is combined with the same information, however, that percentage jumps to an incredible 65% over the same period of time.
According to a study conducted by Hubspot, roughly 90% of all information transmitted to the human brain is visual in nature. This is because the brain can process visuals a colossal 60,000 times (!) faster than traditional text.
40% of people will always respond better to visual information (particularly in terms of things like following instructions) than they will to plain text that conveys the same message.
When you consider that approximately 93% of ALL human communication is nonverbal, suddenly the effectiveness of Infographics starts to make a lot of sense.
The True Power of Infographics: Breaking It Down
All of this leads to something of a perfect storm that also explains why Infographics have grown so popular over the last few years alone.
If you think that you’ve seen more Infographics lately than ever before, particularly on social media, it’s not just you.
Marketers are currently using the full power of this brilliantly simple format to their advantage. According to Google and as reported by Forbes, the people actively searching for Infographics has increased over 800% in just two years.
The following statistics also paint a very clear picture about why marketers across the board are embracing the Infographics concept with open arms:
- Publishers who make regular use of Infographics tend to show an increase in traffic by an average of 12% over those who lean heavier on non-visual content.
- Content marketing (of which Infographics are a part of) generates as many as three times the number of leads as traditional marketing.
- At the same time, content marketing collateral like Infographics also cost roughly 62% less than those more traditional channels.
- 90% of customers who responded to a survey said that they find custom content like Infographics incredibly useful, particularly when it comes to making a purchasing decision.
- An Infographic isn’t just 30 times more likely to be read than a text article. It’s also more likely to be posted on social media, liked, shared and even linked back to across the board.
Infographics are terrific branding tools. They’re great for generating referral traffic.
They help with everything from raising awareness to increasing engagement, all in one attractive and visually compelling package.
If you know how to make them properly, that is. The truth is that you don’t necessarily need to invest heavily in the world’s best (and undoubtedly most expensive) graphic designer to get in on the Infographics game yourself. You just need access to the right tools.
Modern Day Tools and Best Practices for Creating Infographics
The brilliance of Infographics rests in their simplicity. This is true both in terms of the way they allow you to repackage information in a way your users are more receptive to, AND in terms of how easy they can be to create with the right tools.
To that end, Visme is an application that was created with exactly that idea in mind. It doesn’t take sense to make the process of creating something so brilliantly simple needlessly complicated.
It’s designed both to be easy-to-use and accessible to anyone with little to no formal design training needed. It has a wide array of important benefits, including but not limited to ones like:
- You can change the look of ANY element, including specifying its size, its position, its color, etc.
- It gives you the ability to add interactivity to any project by embedding videos, third-party content like quizzes or polls and more.
- It gives you access to an incredibly library of existing visual assets. Get Infographic inspiration from 6,000 vector icons, millions of free images and more.
- It’s also multi-faceted. In addition to Infographics, it lets you create all types of visual content like presentations as well.
When creating Infographics, however, there are a few key things to keep in mind. The format is a great one – but it can only do so much. You need to have a purpose behind your Infographic.
It can be a message that you’re trying to communicate or a story that you’re trying to tell, but this will help guide you through the creation process more than any single tool ever can.
You’ll also want to make sure that you’re not overloading your Infographic with TOO MUCH information. Again: less is more and brevity is the soul of wit. Don’t overload your reader.
This is part of the reason why stats-heavy Infographics are shared the most often – they find a way to paint a vivid picture with as little of the “wall of text syndrome” as possible.
In the End: Infographics Are Here to Stay
In truth, Infographics aren’t JUST one of the most effective marketing tools available to you today. They’re also an incredible important one, and one that will undoubtedly stand the test of time.
Humans are naturally visual learners and Infographics don’t help you fight this, but use it to your full advantage.
They help strengthen the rest of your campaign AND they can have almost immediate positive effects on everything from social media to landing pages.
They also bring with them the most important benefit of all: the opportunity to deeply connect with your target audience in a way they both actively enjoy and can’t get enough of.
And really, what is more important than that?
Latest posts by Payman Taei
- The Evolution of Online Graphic Design; The More Things Change, the More They Stay the Same - November 14, 2017
- Your audience is speaking to you. It’s time to start listening to them - August 29, 2017
- How to Find the Spine of Your Infographics Story - July 27, 2017