Customer retention is one of the most underrated aspects of business today. So much of marketing and business strategy is directed towards brand awareness and increasing customer base, that the value of improving relationships with existing customers is dramatically overlooked.
Our information age is also an era of unique risk. Dangerous events – e.g., large-scale terrorist attacks, wars, revolutions, financial crises, climate catastrophes – occur before warning or preparation can take place. Add to that the growing complexity of the
As a business owner you have a lot of responsibilities. Simply making sure you stay in the black isn’t enough, you also need to ensure your employees are motivated and that the company is protected against any threats. One of