According to a report by Statista, Instagram now houses 500 million active users and has become one of the most popular social media platforms in the world. Owned by Facebook, Instagram now allows entrepreneurs and online marketers to promote their business by uploading eye-catchy photos of their products or services.
In this modern era where a business’s survival utterly depends on technology-driven engagement with customers, the best way to reach prospects is through a winning social media strategy.
But is it really necessary to promote your business on Instagram? While there are other mainstream platforms such as Facebook and Twitter, there is no better alternative than Instagram. Here’s why:
Fastest Growing Network
When Instagram was bought in 2012 for $1 billion, everyone thought that Facebook paid too high a price for such a small business, which had just 13 employees at the time. Four years later, it came to be known what Facebook did was right after all. According to Statista, Instagram has gained 100 million users from September 2015 to June 2016, amassing up to 500 million active users in total.
Having your business is such a fast paced growing network increases your chances of reaching potential customers fast.
Higher Interaction Level
Everyone knows about the significance of using photos and videos as a tool to market their business online. While Facebook and Twitter are renowned places to share such content, Instagram has proven to be the best platform for image-based content.
According to Forrester, Instagram has 400% higher levels of user-based interactions than other social media platforms such as Facebook and Twitter. This is mainly because users of Instagram are only fed with photos and short videos rather than anything else.
A Creative Strategy to Build Brand Awareness
Major brands such as Starbucks, NBA and Nike are known to promote their brand through exciting and entertaining product photos and videos. It is because they know how effective Instagram can be to build brand awareness. These renowned businesses upload behind-the-scenes content which builds trust, loyalty and a healthy business relationship with customers.
Mobile Focused Content Marketing
Instagram is no doubt a mobile platform. It is a great way to interact with customer feedback which creates a more personal connection between consumers and businesses. Since every content on Instagram is visual, having a mobile-focused strategy is great as it lets you capture candid moments that are usually not accessible on desktop platforms.
Instagram isn’t just about selling your products or services to consumers, it’s about connecting with customers, spreading brand awareness and building trust that can last a lifetime. If you want your business to reach millions of potential customers through creative visual content, Instagram is the best platform to start with.