How do you make sure that you are recruiting the best person for the job? How do you know that the best people out there even know about open positions at your business? How can you make sure that when you have found the right person for the job someone else won’t have found them as well?
These three questions are just a selection of thoughts that many businesses face when recruiting. The key to maintaining a successful business is always being aware of what is occurring in your industry and with your competitors, and recruitment is no different. In order to help you understand the key trends in Global Recruitment for 2016 Lucas Blake have put together an infographic that uses figures from the 5th LinkedIn annual report which surveyed almost 3900 global talent acquisition decision makers. We have compiled the key facts and figures from the infographic to help your business have a successful 2016.
Problems with attracting talent
All businesses aim to find the top talent around to fill a position, however there is a clear trend of facing difficulties in this effort to acquire the best employees. 46% of those asked said they find it difficult to source talent from high demand sectors. Even when talent had been found 43% of those asked said that they had difficulties in offering a competitive compensation package. The final challenge with attracting the most talented people to a business came from other businesses with 39% of companies asked saying that there were obstacles arising from external competition. Finding ways to get the best employees is an important issue that will undoubtedly continue to be present throughout 2016.
Hiring quality people is paramount
Sometimes businesses focus on filling a position quickly rather than concentrating on the person they are actually hiring, however quality of hire is still the most valuable key performance indicator. For 50% of those surveyed performance evaluation is their preference for measuring quality of hire. However, retention statistics are the way that 49% of businesses evaluate quality of hire. The opinion of the hiring manager is also of great importance as 43% of those asked said they use this opinion to judge quality of hire. Finding ways to assess quality is a key trend that may develop in the future but at present it is almost essential to effective recruitment.
Where does top talent come from?
While making sure that whoever you hire is the best person for the job is incredibly important, finding these people is vital. The survey showed that 43% of businesses said that social professional networks were the best way to find talented individuals. Internet job boards were also an effective talent source for 42% of those asked. The use of employee referral programs was also found to be useful for 32% of the businesses surveyed. Using these digital streams of information combined with real world interaction makes finding talent a less challenging task and is certain to be prevalent in 2016.
Branding for success
Creating an effective employer brand identity is essential for getting the best candidates. 62% of businesses said that employer brand was of high priority. 59% of those surveyed also said that having a proactive strategy for the business was important. With 55% of businesses investing more in employer brand compared to last year it appears that the trend of creating successful employer brands will be just as important in 2016.
The best tools for employer branding
For a business to successfully brand themselves they needs to have knowledge of the best tools on offer. Social media was recognised as the best employer branding tool with 68% of businesses surveyed using it. Following this professional networks such as LinkedIn were also shown to be valuable as 61% of businesses implement them in their strategy. Businesses also make use of their company website for recruitment with 47% of those asked using it as a tool for employer branding. As these digital resources grow they will undoubtedly be just as useful in the next year.
Contributing to employer brand
The direction of employer brand was previously decided by marketing teams however this has now changed. 47% of those surveyed said that talent acquisition decision makers now share responsibilities with marketing departments. 39% of businesses also now let talent acquisition contribute to actually managing employer brand. The responsibility for employer brand has also now changed for 32% of businesses with talent acquisition actually controlling it completely. Talent acquisition is clearly becoming more involved in employer brand and this trend is likely to see marketing teams having less involvement in employer brand for 2016.
To find out more information about the global recruiting trends for 2016 and the ways that this could impact recruitment for your business take a look at the infographic.
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