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The World’s Top 20 Most Valuable Brands For 2015

Tim Cook

The World’s Top 20 Most Valuable Brands For 2015

For the third year on the trot, Apple has been named the “most valuable global brand” in the world, according to the 2015 Interbrand‘s of the world’s top 100 most valuable brands, meanwhile, Google came second (sorry, Androids).

Valued at $78 billion, Coca-Cola managed to hold onto 3rd spot, inching up one place to claim 4th place, dislodging IBM into 5th spot.

companies dominate the list, with 28 named in the top 100-strong list, Samsung in seventh and Amazon in 10th. Other firms on the list include Intel (#14), Cisco (#15), Oracle (#16), and HP (#18), Facebook (#23), eBay (#32), PayPal (#97), and Lenovo (#100).

The U.S.-based consultancy’s report estimates the value of the Apple brand at $170.3 billion and Google brand, at $120.3 billion; the figures represent respective increases of 43 and 12 per cent.

Established in 1974, Interbrand, the world’s leading brand consultancy, positions brands on its table based on revenue earned by branded products, the role played by a brand in influencing and brand loyalty.

These are the 20 most valuable brands in the world for 2015

1. Apple ($170.3bn)
2. Google ($120.3bn)
3. Coca-Cola ($78.4bn)
4. Microsoft ($67.7bn)
5. IBM ($65.1bn)
6. Toyota ($49bn)
7. Samsung ($45.3bn)
8. GE ($42.3bn)
9. McDonald’s ($39.8bn)
10. Amazon ($37.9bn)
11. BMW ($37.2bn)
12. Mercedes-Benz ($36.7bn)
13. Disney ($36.5bn)
14. Intel ($35.4bn)
15. Cisco ($29.9bn)
16. Oracle ($27.3bn)
17. Nike ($23.1bn)
18. HP ($23.1bn)
20. Louis Vuitton ($22.3bn)

The World’s Top 20 Most Valuable Brands For 2015

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Dr. Amarendra Bhushan Dhiraj

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CEO and editorial director at CEOWORLD Magazine
Amarendra Bhushan Dhiraj is the CEO and editorial director of CEOWORLD magazine, the leading global business and technology magazine written strictly for CEOs and forward-thinking high-level executives (C-level or C-suite) at companies around the world.

As founder and editorial director of the CEOWORLD magazine, Amarendra Bhushan is an extensively kudized author, journalist, and internationally syndicated columnist. In 2008, he launched The CEOWORLD magazine, a site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet.
Dr. Amarendra Bhushan Dhiraj

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