Just like with any other tech deployment project, digital signage will surely cost you money. There is no doubt about that. Depending on the nature of your project, the deployment might end up reducing, replacing or avoiding an array of other expenditures – perhaps, it might even cost way less compared to other activities. Nonetheless, signage still brings with it countless valuable benefits that ROI cannot measure.
Either way, the odds remain that digital signage is never free. Therefore, as part of your planning, it is important to understand the costs involved. This helps you come up with a budget that is not only friendly to your pocket, but also meets all your needs. When it comes to digital signage cost, you will have no “rule of thumb” or principles that you should stick to. However, you can come up with a plan that will help you save some substantial amounts of money.
Tip #1: Always remember that deployments differ
The truth is that you are so out of luck if you are searching for the simple and quick price estimator. Experts in the field might know the ‘average’ cost of media player, mount, and display. However, the costs related to installing a digital signage involve more than the mentioned aspects. Plenty of other variables need consideration. These are:
- Permit costs
- Content costs
- Connectivity costs
- Software costs
Even when you know your projects’ basics, it is important to remember that every digital signage is totally different. This is not just in the size and number of displays, but also in other things such as type and amount of labor you need and mounting requirements.
Tip #2: Categorize costs of digital signage
If you want to save on costs related to digital signage installation, it is highly prudent to know how to categorize the different costs associated with the entire process. To help you do this, you must be aware of the seven vital elements that encapsulate all the work involved in digital signage network. These are:
To help you determine costs, you should consider the following factors:
- The number of displays you intend to have
- The exact location of the displays
- Do you intend to have network and power connectivity?
- Do you intend to have interactive displays?
Tip #3: Always know that displays are the most visible part of a digital signage
If there is one area you should invest your cash on, it is displays. Customers first identify your display. Displays for digital signage normally cost more compared to those for theater/television installations or computer monitors. The good thing is that consumer-class displays do not require the robustness of the commercial-class displays
Tip #4: Budget for other hardware too
In addition to investing much on displays, it is important to also put your money on other hardware parts as well.
Written by Sujain Thomas is a technology writer with a leading online publication – Dopublicity.com. This tech guru understands a thing or two about strategies that can help you reduce your digital signage cost.