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Social Media Ad Spending Will Hit $36 billion by 2017

Social Media Ad Spending Will Hit $36 billion by 2017

Global ad spending on social media will rise more than 33 percent this year to $23.68 billion. By 2017, social media ad spending is set to reach almost $36 billion, according to research from eMarketer, with Facebook set to benefit most.

Facebook alone will make $15.5 billion in ad revenue this year, about 65 percent of the entire ad spending on social networks.

Twitter’s ad sales will rise to $2.09 billion, accounting for 8.8% of the market.

The top 3 regional spenders, North America, Asia-Pacific and Western Europe, are individually projected to spend four billion and above in 2015.

On a country-by-country basis, U.S. and China lead the way, spending $9.59 billion and $3.41 billion respectively on social ads this year.

The U.S. and China will lead in terms of social media ad spending “for the foreseeable future,” amassing more than half the global market between the two of them, according to eMarketer.

Social Network Ad
Spending worldwide by region
2015 2016 2017
       
North America $10.10
billion
$12.67
billion
$15.5
billion
Asia-Pacific $7.40
billion
$9.66
billion
$11.91
billion
Western Europe $4.74
billion
$5.82
billion
$6.85
billion
Latin America $0.68
billion
$0.85
billion
$1.00
billion
Central and Eastern
Europe
$0.61
billion
$0.70
billion
$0.79
billion
Middle East and
Africa
$0.16
billion
$0.22
billion
$0.28
billion
Worldwide $23.68 billion $29.91 billion $35.98 billion
       
Social Network Ad
Spending growth (% change)
     
       
Middle East and
Africa
52.4% 33.9% 27.4%
Asia-Pacific 42.7% 30.6% 23.3%
North
America
31.0% 25.5% 19.6%
Western Europe 28.9% 22.8% 17.7%
Latin America 24.2% 25.0 17.9
Central and Eastern
Europe
18.0% 14.4% 13.0%
Worldwide 33.5% 26.3% 20.3%
       
Social Network Ad
Spending Share (% of total)
     
       
North
America
42.6% 42.4% 42.1%
Asia-Pacific 31.2% 32.3% 33.1%
Western Europe 20.0% 19.5% 19.0%
Latin America 2.9% 2.8% 2.8%
Central and
Eastern Europe
2.6% 2.3% 2.2%
Middle East and
Africa
0.7% 0.7% 0.8%
       
Social Network %
of digital ad Spending
     
       
North America 15.9% 17.4% 18.7%
Western Europe 13.5% 15.3% 16.8%
Asia-Pacific 12.9% 13.8% 14.3%
Latin America 10.0% 10.4% 10.04%
Central and
Eastern Europe
9.4% 9.5% 9.7%
Middle East and
Africa
6.8% 7.2% 7.4%
Worldwide 13.9% 15.1% 16.0%
Dr. Amarendra Bhushan Dhiraj

Dr. Amarendra Bhushan Dhiraj Verified account

CEO And Editorial Director at CEOWORLD Magazine
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, high net worth individuals, and the most globally powerful men and women.
Dr. Amarendra Bhushan Dhiraj

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