Rupert Murdoch is developing a digital newspaper exclusively for the iPad and other electronic tablet devices, according to the Women’s Wear Daily, this iPad-o-newsthingy, which has been in covert development for several months, will be called “The Daily.” It will, apparently, have as its pulsating spirit “a tabloid sensibility with a broadsheet intelligence.” Available to the public in early 2011, the Daily would cost 99 cents a week, about $4.25 a month, and true to its name, publish seven days a week.
According to the online edition of “The Guardian”, the editor of New York has hired hundreds of journalists for this new project, with help of Apple’s CEO Steve Jobs. The initiative also involves experts from the company,the ones who made the popular iPad tablet.
The product will be released next year under the name of “Daily” and will have a weekly cost of 99 cents , says the British newspaper. The reduced price is possible because it will have no printing or distribution costs.
Asked what “exciting projects” his sprawling media and entertainment company was working on, the 79-year-old Murdoch cited The Daily but offered no further information about the tabloid for Apple’s touchscreen tablet computer.
Details about the project have been dribbling out in the US media for weeks, however, and The New York Times, citing two employees who requested anonymity, said News Corp. intends to launch The Daily before the end of the year.
The Times said Sasha Frere-Jones, music critic at The New Yorker magazine, would become its culture editor. Others reported to be involved include Jesse Angelo, executive editor of Murdoch’s New York Post, Richard Johnson, former editor of the Post’s gossip page, and Greg Clayman, the former head of Viacom’s digital division, who has been tapped to head business operations at The Daily.