Microsoft Online Ad Exec Scott Howe Leaves Company, replaced by Rik van der Kooi at APS Group

Scott Howe, the top executive in charge of Microsoft’s [[MSFT]] Advertiser & Publisher Solutions group, is resigning. Scott Howe is replaced by Rik van der Kooi, CFO of Microsoft’s Online Services Division. Howe spent three years with Microsoft, joining as part of the aQuantive acquisition. He’ll depart the company on May 14.

Howe came to Microsoft through its 2007 acquisition of aQuantive, where he led the launch of the Drive PM performance-based ad network. Howe led the sale of the company’s Razorfish interactive ad agency to Publicis in October.

He launched DRIVEpm in 2003, and under his leadership, DRIVEpm quickly established itself as one of the largest online advertising networks. The combination of DRIVEpm’s sophisticated targeting capabilities and premier partners have created spectacular results for DRIVEpm’s current base of advertisers and publishers.

“Over the past few months, Scott and I have had a number of thoughtful conversations about what he wants to do, what’s best for the business and how best to align the two,” said Qi Lu, president of the online services division at Microsoft. “While I am saddened to see him move on, I am nevertheless happy that he has made a decision that is right for him personally as well as for his family.”

“Our biggest opportunity for APS is clearly around scaling up our business,” van der Kooi said. “The race for scale is on in this business. We have to make sure we scale faster than the next guy.”

Who is Microsoft’s Rik van der Kooi?

As corporate vice president, Rik van der Kooi has global revenue and cost responsibility for all existing and emerging businesses in the Advertiser and Publisher Solutions (APS) group.

Prior to his current role, van der Kooi served as corporate vice president of the Online Services Division, where he was responsible for oversight of all financial matters for the group, including financial accounting, reporting and controls, business analysis and support, performance management, mergers and acquisitions (M&A) support, capital management, and systems.

Prior to that, van der Kooi was chief financial officer of the Online Services Business, a position he took on in 2006. He was General Manager of Finance and Administration for the Sales, Marketing and Services Group in EMEA, based in Paris. In that capacity, van der Kooi was responsible for Financial Management in the 34 subsidiaries in Microsoft Europe, Middle East and Africa (EMEA) and managed the P&L for five out of seven business units for Microsoft EMEA.

Joining Microsoft in 1999 as Finance Director for the Benelux, (Belgium, the Netherlands, and Luxembourg) van der Kooi served two years as controller for Microsoft’s Central and Southern European region, before moving to the EMEA position in early 2003.

Before he joined Microsoft, van der Kooi was chief financial officer of IBC Vehicles Ltd, a subsidiary of General Motors Corporation, in Luton, United Kingdom. He held several other finance and business positions within GM’s European operations in Spain and the United Kingdom.

Rik van der Kooi holds a Master of Business Administration degree from the Instituto de Estudios Superiores de la Empresa (IESE) in Barcelona, Spain, and a Bachelor of Business Administration degree from Nyenrode University in The Netherlands. He is married and has three children. In his spare time, he enjoys running, soccer, being outdoors, and music.

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CEO and editorial director at CEOWORLD Magazine
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director of CEOWORLD magazine, the leading global business magazine written strictly for CEOs and forward-thinking high-level executives. He is an extensively kudized author, journalist, and internationally syndicated columnist.
Dr. Amarendra Bhushan Dhiraj